The automotive industry is posed with dynamic challenges, due to rapid technological advances and market shifting patterns. While every manufacturer looks for differentiating opportunities to stand out from the crowd, efficient knowledge management is one of area that presents significant competitive advantage.

The sheer scale of data and information being generated by automotive manufacturers and suppliers, provide vast opportunities for harnessing knowledge. The harnessing activity will be daunting or futile, if there is no proper system in place to extract, classify, index, store, access them by the users. A simple look out, will provide list of areas and opportunities, to apply KM system.

KM plays crucial role, in effectively channelizing the information at right point, time and person.